SEO Specialist

Why we will love you

• You understand the unique needs of e-commerce SEO and don’t shy from exciting challenges, such as boosting the organic visibility of the IKEA brand in 40+ markets.

• You have an advanced understanding of how SEO intersects with related fields as UX, SEM, Web Development, and Content Marketing.

• You have experience forming, pitching, and implementing competitive strategies based on SEO research and digital trends.

• You know how to optimize for search intent and user journey, approaching all assignments with a ‘customer-first mindset.

• You employ a data-backed and analytical approach to identifying opportunities and resolving website issues, and you’re used to reporting on key SEO metrics.

• Your knowledge of how to optimize for essential ranking factors is comprehensive, from schema markup to backlinks acquisition and local search.

• You’re thoroughly familiar with SEO and Web Analytics tools such as Google Search Console, Google Analytics, SEMrush, BrightEdge, Majestic, Deepcrawl, Screaming Frog, and Excel.

• Your command of written and spoken English is exceptional, allowing you to communicate complex topics in multi-national environments.

What you'll be doing day to day

• You’ll be a results-driven collaborator whose combination of creative thinking and technical skills will see you successfully optimize one of the world’s most visited websites.

• Approach SEO with a global mindset that considers the unique needs and challenges of optimizing IKEA.com in multiple markets.

• Collaborate closely with product and content teams to ensure SEO essentials are incorporated into the earliest stages of planning.

• Contribute to awareness and knowledge of SEO across the organization.

• Ensure search-friendly optimization of digital ventures and growth strategies, such as the transition to omnichannel experiences and the development of new digital products.

• Strengthen IKEA’s digital reach, allowing IKEA to meet target audiences at every stage of their searcher journey.

• Audit, identify and resolve technical SEO issues and bugs.

• Test scalable methods of optimizing content and resolving technical issues through effective usage of data sources and experimentation.

• Partner with Content Assignors, PR, Local SEOs, Merchandisers, Product Owners, and Communicators, providing search behavior insights, keyword research, and SEO best practices.

• Communicate and collaborate with vendors for optimal utilization of procured tools.

• Monitor performance and analyze data in the context of seasonality, world events, user behavior, algorithm updates, industry trends, and website updates.

• You will be key to IKEA’s digital growth - contributing towards visibility, authoritative positioning, and conversion goals.

Together as a Team

Our mission lies in understanding the customer, optimizing according to their needs, and maximizing the accessibility of the IKEA brand in the most essential digital channel: search. We are inclusive, supportive, humble, curious, and ambitious. We are forever learning from each other and looking toward the future.

Why we will love you • You understand the unique needs of e-commerce SEO and don’t shy from exciting challenges, such as boosting the organic visibility of the IKEA brand in 40+ markets. • You have an advanced understanding of how SEO intersects with related fields as UX, SEM, Web Development, and Content Marketing. • You have experience forming, pitching, and implementing competitive strategies based on SEO research and digital trends. • You know how to optimize for search intent and user journey, approaching all assignments with a ‘customer-first mindset. • You employ a data-backed and analytical approach to identifying opportunities and resolving website issues, and you’re used to reporting on key SEO metrics. • Your knowledge of how to optimize for essential ranking factors is comprehensive, from schema markup to backlinks acquisition and local search. • You’re thoroughly familiar with SEO and Web Analytics tools such as Google Search Console, Google Analytics, SEMrush, BrightEdge, Majestic, Deepcrawl, Screaming Frog, and Excel. • Your command of written and spoken English is exceptional, allowing you to communicate complex topics in multi-national environments. What you'll be doing day to day • You’ll be a results-driven collaborator whose combination of creative thinking and technical skills will see you successfully optimize one of the world’s most visited websites. • Approach SEO with a global mindset that considers the unique needs and challenges of optimizing IKEA.com in multiple markets. • Collaborate closely with product and content teams to ensure SEO essentials are incorporated into the earliest stages of planning. • Contribute to awareness and knowledge of SEO across the organization. • Ensure search-friendly optimization of digital ventures and growth strategies, such as the transition to omnichannel experiences and the development of new digital products. • Strengthen IKEA’s digital reach, allowing IKEA to meet target audiences at every stage of their searcher journey. • Audit, identify and resolve technical SEO issues and bugs. • Test scalable methods of optimizing content and resolving technical issues through effective usage of data sources and experimentation. • Partner with Content Assignors, PR, Local SEOs, Merchandisers, Product Owners, and Communicators, providing search behavior insights, keyword research, and SEO best practices. • Communicate and collaborate with vendors for optimal utilization of procured tools. • Monitor performance and analyze data in the context of seasonality, world events, user behavior, algorithm updates, industry trends, and website updates. • You will be key to IKEA’s digital growth - contributing towards visibility, authoritative positioning, and conversion goals. Together as a Team Our mission lies in understanding the customer, optimizing according to their needs, and maximizing the accessibility of the IKEA brand in the most essential digital channel: search. We are inclusive, supportive, humble, curious, and ambitious. We are forever learning from each other and looking toward the future. Questions and support? Let's connect! S